For the Spring/Summer 2024 collection, we have reimagined the iconic style of Mizuki, the sweet and talented illustrator. The proposition starts with selecting soft and lightweight fabrics, suitable for warm weather, such as organic cotton and sheer chiffon, perfectly reflecting the dreamy artistic essence of the character.
The color palette includes pastel tones like pale pink, lavender, and mint green, evoking a fresh and youthful atmosphere. The designs of the garments incorporate ruffles and prints of magical creatures that Mizuki might create in her art world, establishing a link between fashion and illustration.
The concept of the runway focuses on an enchanted environment adorned with elements of nature, such as flowers and butterflies, where the models walk as if they were part of a living artwork. The show is expected to include soft music and projections of Mizuki’s illustrations, immersing the audience in her universe.
For the TikTok strategy, we plan to create a series of videos showcasing the design and production process of the collection, interspersed with clips of Mizuki in her art world. The pieces will be presented through fashion challenges where followers can recreate the looks using their own styles. This strategy aims to engage a creative community and foster participation in the brand narrative.
