Presenting the 2024 Spring/Summer collection inspired by Misaka Mikoto, one of the most iconic heroines in anime. The collection captures her strong personality and electric power, combining modern style with classic elements of her outfit.
Material description: The line will utilize lightweight, breathable fabrics like cotton and polyester, suitable for the warm season, while incorporating metallic finishes that symbolize her ability to control electricity. Embossed details and shiny textures evoke the strength and energy of Misaka.
Runway concept: The show will take place in an urban setting, reflecting the dynamic atmosphere of Academy City. LED screens will showcase electric effects and create a vibrant energy ambiance, with interactive runways that allow attendees to feel a connection to the collection.
TikTok campaign: A campaign will be launched on TikTok that includes a series of short videos showing models in action, merging electric movements with the designs, alongside a 'dance challenge' that imitates Misaka's powers. This approach captures the attention of young audiences, creating a strong engagement with the anime fan community.
