We present the Spring/Summer 2024 collection inspired by the iconic Ayanami Rei from 'Neon Genesis Evangelion'. This design captures her mysterious and cool essence, transforming her famous pilot suit into a contemporary fashion line.
The collection will feature a color palette of white and blue, reflecting her signature EVA suit. Materials will include tech and sustainable fabrics such as neoprene and breathable mesh to ensure both comfort and style. Each piece will be designed with futuristic cuts and fluid fits that echo Rei's dynamic figure in combat.
For the show concept, we plan a minimalist stage that symbolizes the NERV environment, using LED panels to represent the advanced technology of the anime. The presentation will feature models walking as if piloting EVAs, executing choreographed movements that embody Rei's grace and combat essence.
The TikTok marketing strategy will focus on fashion challenges where users recreate Ayanami Rei's look. Influencers will be invited to participate, using hashtags like #AyanamiRei2024 and #NeonGenesisFashion to attract attention from fans and fashion lovers. Additionally, makeup tutorials inspired by Rei will be created to complement the overall look.
