The 2024 Spring/Summer collection inspired by Narun and Terumi focuses on youth and vitality. Utilizing lightweight and breathable materials like organic cotton and linen, the collection aims to create a fresh and comfortable style, perfect for sunny days. The predominant colors are white, navy, and pops of red, evoking the school uniform Narun wears with pride.
The runway concept is based on a cozy cafe atmosphere, with tables decorated with fresh flowers. The catwalk will transform into a small cafe where models not only showcase the collection but also interact with the audience, creating an immersive experience.
For TikTok promotion, a dance challenge incorporating movements inspired by Narun's joy and warmth will be created. Participants will showcase their style by solving everyday problems, reflecting Narun’s spirit of helping and supporting others. The audience will be encouraged to share their own stories using a specific hashtag for the collection.
