Introducing the Spring/Summer 2024 collection inspired by Sayaka Tsukuyomi from A Certain Scientific Railgun, blending her iconic style with contemporary trends. The collection highlights lightweight, breathable materials, perfect for the warm season.
Key looks include organic cotton white shirts paired with soft light blue cardigans, offering comfort and elegance. The high-waisted denim shorts incorporate subtle embroidered details, bringing a fresh, youthful vibe. White sneakers made from recycled materials are not only comfortable but also underscore a commitment to sustainability.
For the runway, we propose a vibrant spring urban park atmosphere, featuring blooming trees and a touch of street art, symbolizing the blend of classic and modern. The show would feature soft lighting and cheerful music, highlighting the energy of youth.
Moreover, we will launch a TikTok campaign where young models showcase how these pieces look in everyday life. Followers will be invited to recreate looks inspired by Sayaka and share their own styles, fostering interaction and allowing more people to connect with the brand.
