Introducing the Spring/Summer 2024 collection inspired by Kirari Momobami, the clever protagonist of 'Kakegurui'. This fashion line reinterprets her iconic style with a blend of elegance and boldness.
The collection utilizes high-quality materials such as silk and organic cotton, providing comfort and sophistication. The combination of a flowing white shirt and a fresh blue skirt appeals to young fashion lovers, while the fitted black vest adds an element of authority and mystery, reflecting Kirari's intriguing personality.
The show concept will focus on a modern casino atmosphere, where the runway simulates game tables, suggesting the tension and excitement of the gambling world. The background music will include a contemporary remix that combines fashion classics with electronic beats, creating a visually striking experience.
For the TikTok promotional campaign, we will launch a style challenge encouraging users to reinterpret Kirari's look. The videos will include creative transitions between classic outfits and new designs, using hashtags like #KirariStyle2024 to boost engagement and visibility. With the help of fashion influencers, we plan to build an engaging narrative that takes viewers on a journey through glamor and strategy.
