The Spring-Summer 2024 collection is inspired by the iconic style of Hatsune Miku, the famous virtual singer. This line reimagines her original dress, using innovative and sustainable materials, such as eco-friendly fabrics that reflect the fusion of technology and nature.
The concept for the runway revolves around a futuristic stage where technology and fashion intertwine. We envision an environment filled with LED lights, holograms, and digital projections representing Miku’s virtual world. Models will walk the runway in designs that incorporate her signature black and teal colors, along with details like long gloves and patterns inspired by sound waves.
For the TikTok campaign, we will create a series of short videos showcasing the design and production process, as well as runway videos featuring impactful visual effects. We will also collaborate with influencers in the fashion and music scene, who will wear these pieces and share their looks on their platforms. This multimedia strategy will attract not only fans of Hatsune Miku but also a broader audience interested in fashion and pop culture.
