We present the spring-summer 2024 collection inspired by Harley Quinn, the iconic antiheroine from DC. This line combines the essence of the character with modern trends, aiming to attract a young audience with bold and versatile styles.
The collection is characterized by the use of innovative materials. We introduce recycled fabrics like polyester and organic cotton, reflecting a commitment to sustainability. Additionally, synthetic leather details are incorporated, contributing to a punk aesthetic while being animal-friendly.
For the fashion show, we envision a vibrant stage filled with neon lights and graphic elements that evoke the world of Gotham. The runway will be adorned with urban art murals, reflecting Harley Quinn's playful and rebellious personality. Models with bold makeup and character-inspired styling will showcase the looks, creating a carnival aesthetic that captures the audience's attention.
The collection's outreach will be amplified on TikTok, where style challenges will launch. Influencers and followers will be invited to recreate looks inspired by Harley Quinn using the hashtag #HarleySS2024. With makeup tutorials and fashion tips, we aim to generate a participatory and enthusiastic community around the collection.
